CIPHER created the Words Matter campaign to share and promote a collective understanding of many well-known and used mental health terms that describe various occupationally related challenges many public safety personnel (PSP), healthcare workers (HCWs), veterans, and their families face every day. Social support refers to how supported you feel by others, including work colleagues, family, and friends. People choose who will “be there for them” from their social networks, enhancing their health and well-being. This support fosters acceptance, connectedness, positive relationships, and a sense of “mattering.”